Most recognized for her community influencer and leadership abilities, Midy Aponte is an accomplished communications strategist and national thought leader intent on delivering meaningful messages that connect all types of audiences: corporate representatives, elected officials, community advocates and next-generation influencers. She is currently an independent consultant serving outdoor recreation and environment and conservation clients and serves as the National Partnership Director for Americas for Conservation + the Arts’ annual event, the Americas Latino-Eco Festival.
Midy recently concluded an appointment to serve as the Founding Executive Director of the American Latino Heritage Fund (ALHF) of the National Park Foundation. A position created by the President and CEO of the National Park Foundation, in concert with the Former Secretary of the Department of Interior, Ken Salazar. Her charge was to build a national non-profit fund, ALHF, and inspire awareness of historic preservation, outdoor recreation, and conservation and stewardship of national parks among American Latino audiences. Here, she created the nationally recognized @American_Latino Expedition, a public awareness social media campaign designed to engage Latinos in outdoor recreation and the national parks sponsored by REI, Aramark Parks & Destinations and Columbia Sportswear.
Midy’s 15-year career is anchored in public health communications. She worked with more than a dozen (12) state health departments on their tobacco control and prevention efforts as a result of the 1998 Master Settlement Agreement. It has evolved over the years into substantial experience in corporate communications, litigation and reputation management, public affairs, non-profit advancement, social media integration and diversity and inclusion counsel.
When not traveling throughout the country conceptualizing and leading strategies for her clients, or on the speaking circuit advocating for passions that support, reflect and uphold important issues affecting the public, Midy can be found at the gym or in the great outdoors. She is a proud graduate of Florida International University having received a Bachelors of Communications from the School of Journalism, and is an alumna of the National Hispana Leadership Institute’s Executive Leadership Program Class of 2011 and the Hispanic Leaders Program with the U.S. Spain Council’s Class of 2014. Raised in Miami, FL, Midy recently relocated to Denver, Colorado after a decade in Washington, D.C.